The jacket to suit your story

At Why Not Brand our aim is to communicate different points of views about the world through a story: Our Collection. Our exclusive range of men’s jackets are tailored to your own vision. From Elvis inspired jackets to futuristic bomber jackets, we know you’ll be able to identify with our unique styles, where there really is something for everyone. Whether you want to dress up or dress down we have the perfect jacket for you.

Our stories include:

Our Elvis inspired Jacket:

Why Not Brand have travelled back into the 50s with our leather urban Elvis Jacket. Available in Beige, Black and Green, this sleeveless garment truly delivers the rockstar feel, with a nod to ‘the King’ yet with an eye on today.


Our Formal Attire:

As offices start to open, what better way to dress up and dress for the occasion by wearing our double linen buttoned-up jackets. The slim-fit combines fashion with wear-to-work. The jackets can be worn both formally but also appeal to a more casual day-evening look.


Comfort, light and Versatile:

At Why Not Brand we want our styles to take inspiration from the past whilst using new technology and an eye on the future. Unlike traditional waterproof fabrics, which need two layers, our single-layer textile incorporates the latest technology with a membrane core. We bring the style and comfort to you with our ‘warm up’ bomber jackets, giving you the option of a zip detachable hood offering multiple looks in one. 


Alternatively, Why Not Brand’s latest collection includes a more rural and informal take on a military Jacket, suitable for everyday outerwear. This comforting and easy-to-wear jacket will not only keep you warm but its 100% cotton fabric will make the clothing durable and lightweight.


The Why Not Brand uses Italian made fabric including cotton, wool and linen  and our all-natural textiles are meticulously woven to create the best quality garments.  

Why Not Brand are excited to announce that our bold and diverse – yet easily wearable  collection at our exclusive pop up store - will be launching from this Monday 26th July at 42 Rosslyn Hill, Hampstead, London, NW3 1NH. Opening times are 09:00 -19:00.

Get your jacket suited to your story and lifestyle with our range from Monday. We look forward to seeing you there!