BACK IN BERLIN (14th -16th Jan 2020)

Why Not Brand are heading back to Berlin to exhibit at Premium, an international platform for advanced contemporary fashion. PREMIUM has been the forefront of the global trade show scene and the most important international fashion business this century, seeking out the most pioneering collections from all over the globe. WNB featured at Premium in Berlin back in July of last year, and after a successful trip are returning this January.

We will be showcasing our upcoming SS 2020 collection at the exhibition, featuring more of our unique styles influenced with inspiration from great Hollywood films. This will be our “Ninth Collection” are we are delighted to be able to present our collection to the international public at Berlin. We will be stationed at H-1 B 26 for the three days.


PREMIUM Location:

STATION-Berlin, Luckenwalder Strasse 4-6 10963 Berlin – H-1 B 26

14th -16th January 2020

PREMIUM in the leading global fashion trade show that strengthens business relations, inspires and fosters the interdisciplinary knowledge exchange. Running since 2003, PREMIUM offers a unique trade platform for exclusive menswear, presenting almost 1400 designer collections at STATION-Berlin.

Worldwide, PREMIUM is the only trade show that puts fashion and lifestyle in the high-end segment together in this size and quality and is an absolute ‘must’ in the fashion week calendar of international buyers.


Our Ss2020 continues to elicit the importance we quality and style and how we convey this to our public. With 95% of our clothing manufactured in Italy, we assure only the finest garments being produced and sold. This collection highlights what Why Not Brand are all about, and the array of detail into one given item is key to understanding the style of the brand. We hope you enjoy the collection as much as we did making it for you!

Berlin – we are coming – and brace yourselves for THE ITALIAN INVASION.

“Don’t Tell People Your Dreams. Show Them.”